Sustainability is a word often associated with the green movement. But what does it really mean? In short, the concept of sustainability is rooted in a balance of society, economy and environment for current and future health. Responsible resource management in all three areas ensures that future generations will have the resources they need to survive and thrive. In other words, it calls for thinking about tomorrow, instead of just today.
In the business world, sustainability means not only eco-efficiency but also eco-effectiveness. Sustainability challenges companies to adopt green practices because they, along with communities, depend on healthy, productive ecosystems. Sustainability can also encompass corporate philanthropy in a strategic way.
Ultimately, sustainability will be about making money by meeting real and fundamental human needs, not at the expense of the environment.