If you have store frontage on a heavily trafficked street, are you making the most of that valuable marketing asset? Here are some things to consider when investing your marketing dollars:
If you’re a retailer, consider investing in an attractive awning. Awnings add that special ambiance that makes patrons want to linger in your store and research shows the longer a patron browses, the higher their tab will be.
Are you located just off a busy thoroughfare? If so, you’ve got a golden opportunity to draw in passersby. Just make sure your sign is legible to those driving by.
Has your existing signage been eclipsed by other businesses and new construction over time? Maybe it’s time to erect a new sign and dismantle the old one. Installing a new sign will increase your sign’s visibility.
Is your signage visible during daylight hours as well as in the evening? This is a key point that some merchants don’t consider. A signage expert can help you design the right amount of visibility so a sign is equally effective throughout the day.
Have trees eclipsed the visibility of your signage? It’s amazing how fast those trees can overshadow your marketing investment. Ensure your entire message is clearly visible from several viewing angles.