Are you a car dealer, operate a surfboard shop or sell mobile devices? If so, you’re watching potential customers pass by every day. It’s time to lure some of those folks inside your shop.
The best way to up your drop-in traffic is to put some motion in your onsite advertising. You’ve probably seen those fabric banners flapping in the breeze. That’s because nothing attracts the human eye more than fluttering motions. It’s irresistible! Marketing researchers continue to draw lessons from the way motion triggers certain responses in the human brain. As it turns out, those fluttering banners do lure customers inside stores, much like a cat finds it impossible to turn away from the flapping motions of a bird.
Save the subtlety for in-store promotions. When it comes to that waving flag signage, aim for high-contrast. Yellow on black or purple on orange stands out in a crowded field of marketing messages. Think highway-warning signs with their easily spotted visual contrast. The nice thing about fly banners is passersby can read your message in reverse. That means one banner equals the impact of two signs.
Place a series of teardrop banners 15 to 20 feet apart along your property’s frontage. Ask your signage professional to print a large one-word message on each banner in bold, contrasting colors. As customers drive by they won’t have any problem reading your sign. And, large lettering is not only more effective, it’s safer, too. Passing motorists won’t have to squint to see it.
Fly banners can be ordered and printed with quick turnaround, giving merchants a lot of flexibility in staging events to move that product off the floor and out the door. When inventory backs up or a serendipitous opportunity to piggyback on local press coverage presents itself, plant some of these marketing heavyweights and watch the sales roll in.