Did you know every year school groups raise more than $1.5 billion selling various products as part of a school fundraiser? About 80 percent of the money raised goes to help pay for things that are out of reach of most school-administrator’s budgets. Those items include school supplies, computers, playground equipment and field trips.
With so much riding on raising funds, it is important that your school’s fundraising activities meet or exceed your goals. Here are five tips to boost sales at your next fundraiser.
Try a new product. Food fundraisers and wrapping paper are tried and true money-makers. But they can get old after a while. Why not try something different? Consider adding a new product to your line up. Instead of candy bars try cookie dough or popcorn or a variety of products. Our company works with you to tailor the product to your fundraising campaign.- Make it personal. People love to buy things imprinted with a logo, especially if it shows off your school spirit. These are especially great for sports fundraisers.
- Cut down on the number of fundraisers. This may sound counterintuitive, but people can only support so many causes. You don’t want to tap out your supporters. You’ll get better results with offering one well-conceived fundraiser. You’ll also avoid burning out your students.
- Choose a product that makes for a great gift. Oftentimes emphasizing that the item you are selling makes an ideal gift will help boost sales. People tend to buy more of something if the product can be used for gift giving.
- Get out the word. Anyone who has ever worked in sales will tell you advertising is the key to success. And with the increasing popularity of social media sites like Facebook and Twitter, spreading the word about your school’s fundraiser has never been easier. Send those Tweets and re-Tweets and “likes” to everyone on your friend list. And don’t forget about traditional forms of advertising, too. Post those flyers at your local supermarket and other high trafficked areas.