What’s your emotional intelligence quotient? The concept of emotional intelligence is taking hold in sales. It’s far from a novel idea, yet it’s amazing how little attention this important aspect of our human psyche receives when we’re on the job.
It’s becoming more clear just how crucial it is for marketers to understand and manage that inner life. Emotions energize and give birth to our creative sparks and that’s the engine that drives sales, folks! It’s feelings that get the wheels of commerce turning. We have a ‘passion’ about our work. We ‘feel a thrill’ when we think we could do it better than the next guy.
And consider this: Managers, teachers and professionals who want to climb the corporate ladder can skirt stress-induced heart-attack alley through raising their emotional intelligence quotients. Learning to manage anger and negative emotions while engaging in sales promotions and cold calls protects your health, too. Workers also benefit from better understanding how feelings impact outward performance.
Daniel Goleman authored the New York Times bestseller ‘Emotional Intelligence and Social Intelligence: The New Science of Human Relationships’ in 1995. Since then, the theory and practice of emotional intelligence has evolved into numerous applications.
For example, major corporations like Johnson and Johnson realized their most promising candidates for advancement happen to be more adept in emotionally relating to coworkers than their ‘less promising peers.’
So how do you cultivate that vital inner life, which gives rise to those amazing times when your MLM team melds like a well-oiled machine? That’s when those energized, creative, happy people charge into sales with a cohesive excitement. It’s that sweet spot where people love their work, like their colleagues and don’t notice the time, because they’re in that creative zone.
Considering just how important this issue of improving emotional intelligence is to a salesman’s long-term success, investigate the possibilities. You’ll feel a lot better and so will your employees.