What good is that beautiful full-color banner with grommets when it shouts to the world yesterday’s promotion?
Responsive marketing is imperative in today’s fast-paced business world. Take for example the oft-touted ‘special promotion.’ There’s nothing special abouhttp://social5.assetsdelivery.com/main/image_detail_ver2.php?imageid=14583691t last week’s sale, is there? It’s history. That’s why quick-turnaround printing of promotional banners, and other marketing collateral, is a must for Main Street merchants.
Instant signage plays such a crucial role in today’s business environment it’s worth taking a fresh look at this advertising workhorse. And many don’t realize all the exciting signage options merchants can use to give that shout-out to passersby or the variety of venues that can carry your message.
For example, vinyl banners are worth their weight in advertising gold as they offer superb visibility, providing the customer takes the sign shop’s advice in calculating visibility from the view of passersby. Best of all, they can be produced on short notice. A sign consultant can often help a client get the most bang for their buck by offering suggestions for letter height, colors and overall design.
Too many customers walk in with a predetermined mindset, but it’s best to trust the expert advice of your signage professional. For example, 72-point type seems overwhelming from five-feet away, but you may need to double or triple that size if you’re wanting to catch the eye of someone driving by at 40 miles an hour.
Take a look at this helpful sign legibility guide from the United States Sign Council [pdf]. It’s packed with informative tips on the visibility of various sizes of fonts.