During the year-end holidays, we all have a bit more stress, but here is a pressing question to ponder: How much should you spend on a business gift?
Here are some points to consider as you enter the gift-giving holiday season.
How close is the business relationship? Consider friendship as the underpinning for all networking relationships. As we all know, some friendships are deeper and have occurred over a lengthier period of time, while other relationships have a shorter history. Some connections are much closer than others. So give serious thought to choosing an appropriate year-end gift with a price tag that is suitable to that particular relationship. Also, choose a gift that will not cause embarrassment. Most people have a fine-tuned sense of equity in relationships.
Always remember that it’s not about money as much as it is about thoughtfulness. That should be the prime motivator for business professionals as they interact with their business friends during holiday gift exchanges.
Most people are keenly tuned into how much value another professional puts on a particular relationship. Hurt feelings can put the damper on festivities if a gift doesn’t match the level of engagement in the relationship. If you feel this is the year to give a special honor to a long-term business friendship, consider doing so behind the scenes.