Direct-mail campaigns can be costly, slow and difficult to measure in terms of effectiveness. So you might be asking yourself “why bother?”
Well, the truth is there are advantages to this form of marketing. Among them, direct mail can drive traffic to a storefront or website, educate customers and present a call to action. There are also some old-school customers who prefer to receive something tangible. In short, direct marketing is a perfect opportunity to get your company’s name in the hands of customers who want to hear about your latest products, services and coupons.
Just like any aspect of marketing, direct-mail campaigns require strategies. Here are three tips to ensure your campaigns stand out:
1. Provide value: Incentives like a sale coupon, free trial or special deal can be appealing.
2. Test before you get rolling: As the saying goes, measure twice and cut once. There’s nothing worse than a campaign that flops when it could have been avoided.
3. The right list matters. Do you want to market to people with dogs? How about women who drive sports cars? Chances are you can find a list in our marketplace to suit your needs.
Don’t forget to check postal rates and class regulations. You don’t want to have a whole campaign returned which could put a wrench in your plans.